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The Case for Monitoring Your Brand Online

Mar 9th, 2011
by Shari Voigt.
7 comments

Whether or not you’ve ever listed your business online, there’s a good chance it’s already listed in the major online directories. Did you know that many of those directories allow and encourage reviews, even on your unclaimed listings?

If you’ve never done so, NOW might be a good time to head on over to places.google.com, yelp.com, yahoo.com and bing.com to see whether or not your business is already listed and collecting reviews.

If you’re already listed, either take the next step and ‘claim’ your listing on each site – taking care to fill out each profile completely – or enter ALL your profile information ONE time using our new local business listing service. Choose the latter and you’ll be added to over 350 local directories AND we’ll help you claim your listing on Google, Yahoo, Bing, and Yelp. How’s that for a time-saver? See our Local Business Listing page for details.

Posted in: Fact Checking.
Tagged: · · ·

Make Sure You’re Not Spam

Mar 5th, 2011
by Susan Hamilton.
5 comments

You may have a brilliant offer in your email campaign, but what if no one knows it?

The biggest hurdle for any email marketer is to make it to an inbox. Second to that is to have your message opened. Before you can get subscriber attention on that special offer of yours, spend some time working on that subject line and testing for spam. Click on the title to read more.

Posted in: E-mail Marketing.
Tagged:

Does Your Small Business Also Need a Blog?

Feb 28th, 2011
by Shari Voigt.
10 comments

Not too long ago brick and mortar business owners wondered if they needed a web site. Most now see a website as an essential and integral part of their marketing mix, and the question has become “should I be blogging?”

What’s a business blog, anyway?

Ideally, your small business blog is the beginning of a two-way conversation with your readers because it’s interactive by nature. You, the blogger, post fresh information on a regular basis. Your readers subscribe via an email form or by RSS feed, and they’re notified of every new article you post. But they can do more than just view your content. Your readers have the ability to comment or ask questions.

Make sure to click through to read the rest of this article on-site, where you’ll find a limited-time offer to help you get set up with a professional-looking, highly-functional business blog.

Posted in: Blogging.
Tagged: · ·

How Does Your Website Compare with Your Competitors’?

Feb 7th, 2011
by Shari Voigt.
2 comments

Who are your top competitors online? If you have a plumbing site, and you want to rank above the other plumbers in the area, it helps to have some insight into their website marketing strategy.

You can Google your competitors and take a close look at what they’re doing, but an easier, more effective method is pull this information in via Market Samurai.

Posted in: Search Engine Optimization.
Tagged: · · ·

Small Business Website Tip: Check for Broken Links

Jan 31st, 2011
by Shari Voigt.
3 comments

Did you know that broken links on your website can hamper your search engine optimization efforts? When Google spiders your site, the last thing you want is for that spider to end up on a ‘page not found.’

Broken links can pop up anywhere. Maybe you’ve shared a photo from Flickr on your post, then the photographer removed the picture. Maybe you’ve copied and pasted a link wrong … adding a second http://. And quite possibly you’ve received comments from sites that no longer exist.

Posted in: Search Engine Optimization.
Tagged: · · · ·

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