Marketing success tips for small businesses
Every so often, it’s important to take a cold, hard look at your website and your online marketing efforts. Are they taking you where you want to go? A website can make you money – as in producing leads and sales for your small business, or it can simply be a drain on your marketing budget.
Your first tip of the new year: Is your website visible to your market online? How would you know?
Get used to it, folks – social media is the online conversation of 2011 and beyond. It’s soft, but it’s strong. We’re not supposed to say it’s advertising, but if you’re not letting people know about your business, products and services online, what’s the point?
,br />Trends are like a pendulum. They swing this way for a time, and then momentum swings them the other direction. The backbone of America has been working very hard, and financially, many haven’t really reaped the rewards they’d hoped. So you get some burnout, and some casual conversation makes it all better. Pretty soon businesses catch on that they should have a presence where the people are. And they’re online BIG TIME. Cell phones, iPads – now you can Twitter from your television set.
You don’t have to be afraid anymore. Finally, your small business can enjoy an easy web hosting solution that actually does what you need it to do. No more promises.
The big guys all have commercials that promise easy set-up, professional style, and functionality. You’ve tried them.
They’re not fooling companies who’ve already ‘been there, done that’. You get what you pay for, and $4.99 isn’t much.
Zero To Sixty Marketing Announces Affordable Business Hosting
What we offer is straightforward, honest, and effective. You need a website, and we know how to make sure your company is well represented and highly-functional.
I wonder how many small businesses regard their business content as an asset?
With online content in such high demand everywhere, mass-production of it has actually resulted in lower standards. Online content is often sloppy and irreverent due to creative license that may be over-valued. While a more relaxed, conversational approach may be fine for a blog, business writing must be internationally standard compliant to protect a business from lawsuits and content issues that can be very expensive to fix. Businesses need to consider that regulatory actions can affect their content rights.
I’m posting far too seldom to this blog, and feeling very guilty for neglecting you – our readers. I haven’t dropped off the face of the earth, but as when this has happened before, have had my nose to the grindstone finishing up client projects. Maybe you’d like to see what the team and I have been up to?
The screenshot to the left shows a category page for a shopping cart, recently completed for DRAW Decal. It was a challenging project with several false starts as we first had to learn what wasn’t going to work. We nearly went with ZenCart, but settled on CS Cart for ease of use. Criteria for cart selection included the ability to add products and images as a mass upload via spreadsheet, ease of use for administrators and customers, and it needed to be a self-hosted solution. The final cart included over 1,000 products, each cross-referenced into at least four categories. It features built-in mailing list and newsletter creation capabilities. Our client received his first two orders on the evening the cart went live, and quickly wrote to tell me ‘this works slick!’ …
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