Express Marketing Memo Rotating Header Image

Not Imaginary – Easy Web Hosting Does Exist

Nov 22nd, 2010
by Susan Hamilton.
1 comment

You don’t have to be afraid anymore. Finally, your small business can enjoy an easy web hosting solution that actually does what you need it to do. No more promises.

The big guys all have commercials that promise easy set-up, professional style, and functionality. You’ve tried them.

They’re not fooling companies who’ve already ‘been there, done that’. You get what you pay for, and $4.99 isn’t much.

Zero To Sixty Marketing Announces Affordable Business Hosting

What we offer is straightforward, honest, and effective. You need a website, and we know how to make sure your company is well represented and highly-functional.

Posted in: Web site effectiveness.
Tagged: ·

Your Content is a Business Asset

Nov 5th, 2010
by Susan Hamilton.
4 comments

I wonder how many small businesses regard their business content as an asset?

With online content in such high demand everywhere, mass-production of it has actually resulted in lower standards. Online content is often sloppy and irreverent due to creative license that may be over-valued. While a more relaxed, conversational approach may be fine for a blog, business writing must be internationally standard compliant to protect a business from lawsuits and content issues that can be very expensive to fix. Businesses need to consider that regulatory actions can affect their content rights.

Posted in: Content Marketing.

Recent Project Showcase

Oct 11th, 2010
by Shari Voigt.
2 comments

I’m posting far too seldom to this blog, and feeling very guilty for neglecting you – our readers. I haven’t dropped off the face of the earth, but as when this has happened before, have had my nose to the grindstone finishing up client projects. Maybe you’d like to see what the team and I have been up to?

The screenshot to the left shows a category page for a shopping cart, recently completed for DRAW Decal. It was a challenging project with several false starts as we first had to learn what wasn’t going to work. We nearly went with ZenCart, but settled on CS Cart for ease of use. Criteria for cart selection included the ability to add products and images as a mass upload via spreadsheet, ease of use for administrators and customers, and it needed to be a self-hosted solution. The final cart included over 1,000 products, each cross-referenced into at least four categories. It features built-in mailing list and newsletter creation capabilities. Our client received his first two orders on the evening the cart went live, and quickly wrote to tell me ‘this works slick!’ …

Posted in: Planning & Strategy.
Tagged: · · · · · ·

Take 30 Minutes Daily to Update Your Twitter

Sep 28th, 2010
by Susan Hamilton.
8 comments

Local businesses should definitely be taking advantage of what Twitter offers. So many local social networks are coming out of the woodwork – you may wonder if you really need all of that to stay current. You don’t. If you aren’t familiar with social media marketing, many local social sites can be trivial and useless. Twitter, however, has everything you need while managing to stay free of the nonsense you don’t.

Sign up for a Twitter account, but don’t plan on using it at twitter.com very often. The basic Twitter website lacks ease of use and the functionality that make it a worthwhile platform for local business. Instead, download Tweetdeck or sign up for Hootsuite to manage your interactions. If you’re using the Chrome browser from Google, you might also give the Chromed Bird extension a whirl.

Posted in: social networking.
Tagged: · ·

Focus Business Blogging Efforts For Maximum Benefit

Aug 25th, 2010
by Susan Hamilton.
2 comments

Business blogging will really benefit your company, that is – unless you forget that your blog should be addressing your reader’s interests. Assuming your blog publishes to an RSS feed or email newsletter, neglecting the things your readers are looking for can take you out of an inbox very quickly!

Your readers come to expect something from you, but it’s very easy to get off-task and forget where you’re going. Develop a blog strategy to help you stay on target. It’s not wrong to add some humorous posts or even some cynicism or thoughtful words occasionally, but keep a clear eye on your goals. A business blog isn’t a journal, but it is a casual communication starter that should encourage your readers’ interest in something they wanted to know more about regarding your industry or niche.

Posted in: Blogging.
Tagged:

← Earlier Posts Newer Posts →

Bad Behavior has blocked 1514 access attempts in the last 7 days.