We talk a lot about online advertising here, but conventional, print advertising is still the life blood of many brick and mortar small businesses. Some of you are reaping the results of well-written, well-placed advertising. Others are frustrated by a lack of results.
My question to you today: Are you paying enough attention to saying the right thing to the right people? If not, the wrong people are hearing your message, meaning nothing you could say to them would induce them to buy. Even if the right people (your target audience) hear your message, if it’s the wrong message for them, it’s of no value to you.
Be sure to click through to read the rest of this article and today’s 30-minute challenge!
