It’s easy to lock-in to one form of marketing and figure you’re doing all you can. Admittedly, we’re guilty of this ourselves. So as we’ve all said (or at least thought) to our kids, “do as I said, but not as I did.” Yes, I know that’s normally expressed in the present tense, but we [...]
Posts Tagged ‘advertising’
What were they thinking?
I received a direct mail piece today that left me scratching my head. It’s an oversized, folded, full-color postcard for a company that I’ve never heard of.
The address panel says, “Congratulations, Shari – You’re a preferred quilter!” So far – so good. They got my name right. I’m a wannabe quilter. But who’s sending this [...]
Attention Costs Less than Advertising!
Thousands of dollars are spent on highway billboards each year by small businesses hoping to make a big impression. Sometimes it pays off. Sometimes it doesn’t. Yet 50,000 people a day drive by Acuity Insurance in Sheboygan, Wisconsin, and form a positive impression of the company because of its flag pole.
Granted, it’s one of [...]
Engage the imagination
Today’s thought from “Secret Formula’s of the Wizard of Ads” by Roy H. Williams:
“Engage the imagination, then take it where you will. Where the mind has repeatedly journeyed, the body will surely follow. People go only to places they have already been in their minds.” ~ The Wizard’s Seventh Law of the Advertising Universe
Think for [...]
