Marketing success tips for small businesses
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We’re picking up from where I left off last week in “Secret Formulas of the Wizard of Ads” by Roy H. Williams. This review process is good for me. By stepping back from my day-to-day projects for a few [...]
I’ve chosen “Secret Formulas of the Wizard of Ads” by Roy H. Williams as my first business-building book-of-the-month. This is my second reading of this excellent book, the first time being several years ago.
Williams doesn’t follow the conventional path of advertising. In fact, he begins by referring to advertising, demographic targeting and media mix as [...]
The most effective place to reach business decision-makers is online, according to studies by Forester Research and Minnesota Opinion Research, Inc. (MORI).
MORI polled 1,000 business decision-makers to learn what advertising medium had the most powerful reach and influence on their purchasing decisions. An overwhelming majority (77%) said that the Web is the place to find [...]
