It’s inescapable, this ongoing news report of an impending recession. As small business owners and marketers, how will we respond? The obvious answer, of course, is by cutting back … holding fast … weathering the storm. But what gets cut? How can you maximize your small business marketing to do more with the same or [...]
advertising
Secret Formulas Review, Part 3
We’re progressing slowly through “Secrets of the Wizard of Ads” by Roy H. Williams. Although last week I mentioned daily reading time, this week found me doing everything but reading! Tonight I finished up the first of six sections. The overall take-away from this section is that there is no one-size-fits-all advertising solution. You don’t [...]
Secrets of the Wizards of Ads Review, Week 2
We’re picking up from where I left off last week in “Secret Formulas of the Wizard of Ads” by Roy H. Williams. This review process is good for me. By stepping back from my day-to-day projects for a few minutes each morning, I’m rediscovering key marketing concepts. This breathes new energy into my business AND [...]
Always Learning About Small Business Marketing
I’ve chosen “Secret Formulas of the Wizard of Ads” by Roy H. Williams as my first business-building book-of-the-month. This is my second reading of this excellent book, the first time being several years ago. Williams doesn’t follow the conventional path of advertising. In fact, he begins by referring to advertising, demographic targeting and media mix [...]
How to Reach Business Decision-Makers
The most effective place to reach business decision-makers is online, according to studies by Forester Research and Minnesota Opinion Research, Inc. (MORI). MORI polled 1,000 business decision-makers to learn what advertising medium had the most powerful reach and influence on their purchasing decisions. An overwhelming majority (77%) said that the Web is the place to [...]
