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Make Your Website Work For You – Part 2

Your website should be significant to search engines. Do you know why that matters?

At least 80% of all new traffic is the result of a search on Google, Yahoo, Bing, or one of the lesser known search engines. People type in what they’re looking for, and you want those words connected to your website.

Where you rank on the search engine results page (SERP) depends on multiple factors. There are on-site things to consider, as well as off-site. Today’s post deals only with some of the on-site factors.

In this second post of our effective websites series, we’ll continue to look at some common reasons that websites perform poorly, and show you what to do about it.

How Does Your Website Compare with Your Competitors’?

Who are your top competitors online? If you have a plumbing site, and you want to rank above the other plumbers in the area, it helps to have some insight into their website marketing strategy.

You can Google your competitors and take a close look at what they’re doing, but an easier, more effective method is pull this information in via Market Samurai.

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