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authenticity

Make Your Website Work FOR You

This was originally posted in December 2006. I went back over it and realized you could really benefit from this information and several others on the same topic. I think you’ll enjoy my revisions of those earlier posts, and wanted to share them with you in my latest series, starting today. Let me know how this perspective influences the way you look at your business website!

Effective Results-Driven Web Sites

Is your website producing leads or sales? As many as you’d like? Or is it a monthly expense with little to nothing to show for itself?

Effective online marketing isn’t mysterious. If your website isn’t performing as needed, there’s a reason for it. Let’s look at some common reasons that websites perform poorly. We’ll break this down over several posts, one reason at a time.

Spin Marketing vs. Authenticity

I’m not a fan of “spinning a story.” Ask any of my former colleagues … the very term makes me bristle. Spin implies not telling all the facts, glossing over the things we don’t want others to know, adding fictional elements to improve how an organization, a person or a product is perceived, and outright [...]

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