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B2B Marketing

Make Your Website Work FOR You

This was originally posted in December 2006. I went back over it and realized you could really benefit from this information and several others on the same topic. I think you’ll enjoy my revisions of those earlier posts, and wanted to share them with you in my latest series, starting today. Let me know how this perspective influences the way you look at your business website!

Effective Results-Driven Web Sites

Is your website producing leads or sales? As many as you’d like? Or is it a monthly expense with little to nothing to show for itself?

Effective online marketing isn’t mysterious. If your website isn’t performing as needed, there’s a reason for it. Let’s look at some common reasons that websites perform poorly. We’ll break this down over several posts, one reason at a time.

What’s Your Holiday Offer?

It’s that time again. If your holiday campaign was planned and ready to launch in July, good for you! If you’re just now getting around to it, have no fear. This 30-minute idea generator should help you get your head around it before the end of the day so you can implement it soon.

SEO Only One Part of a Strong Marketing Strategy

SEO is part of a sound marketing strategy, but not an end in itself. We shortchange ourselves if we fail to look beyond search engine rankings. More Web site traffic, top-10 search engine rankings, or more sales / leads … which of these is your goal? You may think that top-10 ranking will bring you [...]

How to Reach Business Decision-Makers

The most effective place to reach business decision-makers is online, according to studies by Forester Research and Minnesota Opinion Research, Inc. (MORI). MORI polled 1,000 business decision-makers to learn what advertising medium had the most powerful reach and influence on their purchasing decisions. An overwhelming majority (77%) said that the Web is the place to [...]

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