Jun 15th, 2010
by Shari Voigt.
You know, I’ve read again and again that unless you’re blogging for money, blogging isn’t your business. It’s easy to believe that. Blogging is a lot of work. Coming up with new ideas day after day, taking the time to write something intelligent, then promoting what you’ve written is time-consuming, sometimes downright impossible. Stepping back in after taking a break from blogging is even harder. Why is that?
Yet, I can show you peaks and valleys, not only in our website statistics, but also in new business arriving based on the activity of this blog. The type of new business doesn’t necessarily correlate with anything recently written, so it’s not a formula of write about x and receive y.
It may be that the commitment to writing something worthwhile is what makes the difference. Maybe it changes the way I interact with clients and prospects? Blogging does force me to be in continual learning mode and to seek new ways to share time-tested information If it’s interesting enough to write about, it’s usually useful to talk about.
Nov 11th, 2009
by Shari Voigt.
Wouldn’t it be nice if writing interesting, relevant articles was all there was to blogging? Yes, quality content is extremely important. Your blog won’t take off without it. But you can write until your fingers fall off and never gain more than a few loyal readers if you neglect building links to your blog posts.
Link [...]
Sep 17th, 2009
by Shari Voigt.
We’ve hammered on the idea that nearly every small business needs a blog for years now. It’s not because you need MORE to do, but because your customers and prospects will respond to hearing more FROM you. Not only that, but larger content-rich Web sites provide more opportunities to improve your Web site’s ranking on [...]
Mar 12th, 2009
by Shari Voigt.
When you get a few days (or a few weeks) behind on blogging, getting started again can seem a daunting task. You want to get back at it … really, really want to get back at it, but having lost your momentum, it becomes a mountain to climb. Thankfully, most of that’s just in your [...]
Feb 12th, 2009
by Shari Voigt.
Is there a difference between a blog and a Web site? Yes and no … how’s that for decisive? Technically, a blog IS a Web site.
All Web sites fall into one of two categories. They’re either static (your typical HTML site) or dynamic. A blog falls into the latter category, as do other forms [...]
