Marketing success tips for small businesses
Image by ckaroli on Flickr.
Image by ckaroli on Flickr.
My battle cry this past year to any small business person willing to listen, has been to add a blog to their online marketing arsenal. The reasons are simple … an active, on-target blog increases your online visibility. It gives you an easy way to connect with your readers on an ongoing basis. And it’s a learning tool (if you’re a kinesthetic learner like me).
Are you giving your Web site visitors what they’re really looking for or simply advertising to a vast marketplace, figuring it’s a numbers game and hoping someone will notice? Are web users looking for entertainment, information, and/or ready to purchase? Two recent studies found that the average web user is goal-oriented, interested in finding information [...]
Here’s some encouragement for any of you thinking about starting a blog, but not yet ready to get your feet wet. Andy MacDonald says, “Go On, Start Blogging Now.” The advice to “start blogging now” is really quite consistent with a carefully thought-out and competently executed business blogging strategy. The experience gained from launching, designing, [...]
Have you noticed that when you lose touch with old friends, it can be really hard to reconnect? I’m finding that when I step away from blogging momentarily to focus on urgent, priority projects, that it’s also hard to get back into blogging mode. Granted, this has been more than a momentary lapse, but it [...]
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