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Have you noticed that when you lose touch with old friends, it can be really hard to reconnect? I’m finding that when I step away from blogging momentarily to focus on urgent, priority projects, that it’s also hard to get back into blogging mode. Granted, this has been more than a momentary lapse, but it was necessary to truly focus on some client projects. Thanks for hanging in there with me!
I’m frequently asked if blogging makes any difference to the small business owner - if it’s worth the time commitment. My experience is that YES, it’s definitely worth it on a couple of different levels. For one thing, it’s a growth experience for the blogger. It forces you to constantly try to get inside the head of your audience … what will you find valuable and interesting? What have I just learned that I can share with you? Who just wrote an insightful post that would benefit my readers? These are good questions for any business owner to ponder!
On a completely different level, blogging is good for business because it increases your online presence. Search engines still love blogs because they’re continually updated with fresh, hopefully relevant content. They’re fun to promote. We’ll go into detail on that in a future post, but for now, I’ll just say that it’s a joy to find truly interesting writing. When you leave a comment on an interesting post, you’ve created a backlink to your site. Yes, there’s more to it than that, but in a nutshell and for the sake of brevity that’s the basic idea.
It took about three months of consistent writing, commenting, and cross-linking with my other blogs to notice business-building results from my efforts. This blog has already helped me gain copywriting assignments and web site development projects, in addition to serving as a resource for my customers.
The other side of that coin is that blogging isn’t for everyone. It’s time consuming. Once-a-month posting won’t get the job done. You need to have something to say, be willing to reach out to other bloggers, and enjoy writing.
OK bloggers … I need your help. Do you blog for business or pleasure? What results are you seeing from your blogging efforts? How long did it take to see those results? Do you feel it’s worth the time commitment?
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