Jun 22nd, 2010
by Shari Voigt.
I found your ad in the coupon mailer. How come I can’t find you online?
If you’re spending money on advertising, but don’t have a working website, you’re putting the cart before the horse.
You probably wouldn’t invite 100 of your closest friends to a party at your house before you built the house, right? How about those you would consider to be prime prospects for your services – would you invite them to an open house before you had a location for them to visit?
Yet that’s exactly what your doing if you’re advertising before building your home base – your website. You’re spending money on the party supplies. You’re inviting the guests. Except these guests don’t really know you … they’re wary of accepting the invitation. They Google you to learn more about you – and you’re nowhere to be found.
Feb 18th, 2010
by Shari Voigt.
Without a doubt, Google is synonymous with search. If you want to find anything online, you Google it, right? Yes, they’re the biggest game in town, but they’re not the only one.
Microsoft’s Bing, which has branded itself as a “decision engine” has been nipping at Google’s heels for quite some time now. When you bring a PC home from the store, Internet Explorer is the default browser and Bing is the default search engine. If your market is less than tech-savvy, this is especially relevant. They’ll stay put, and use what’s already installed and accessible.
If you rely on foot traffic for business, don’t overlook the importance of being found in local listings web-enabled phones, as well as through local search via the conventional office computer. Local search is one area where Bing excels.
Jan 26th, 2010
by Shari Voigt.
Have you checked your listing on Google Local Business Center (LBC) lately?
Just this month Google added a new feature to their Local Business Center. Now you can post short snippets of information directly to your LBC listing as frequently as you like. Wouldn’t that be a handy way to keep your listing fresh and updated with the latest information?
Sometimes a picture is worth a thousand words, and that’s definitely the case with today’s article. It’s short on words, with plenty of screen shots.
Sep 22nd, 2009
by Shari Voigt.
Did you know that you can feature a coupon in your Google Local Maps listing? Now that’s a less than 30-minute task, if I’ve ever heard one!
Apparently Google’s coupon feature is a well-kept secret … or at least you’d think so. After three different searches through Google Maps, I only found one business making use [...]
Jan 29th, 2008
by Shari Voigt.
Have you ever wondered how your old business listing found its way into the search engine results? Maybe your business listing shows up with an old address or phone number, or maybe the information was never right to begin with.
If you’ve been in business for any length of time, your business information has been collected [...]
