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The Case for Monitoring Your Brand Online

Mar 9th, 2011
by Shari Voigt.
7 comments

Whether or not you’ve ever listed your business online, there’s a good chance it’s already listed in the major online directories. Did you know that many of those directories allow and encourage reviews, even on your unclaimed listings?

If you’ve never done so, NOW might be a good time to head on over to places.google.com, yelp.com, yahoo.com and bing.com to see whether or not your business is already listed and collecting reviews.

If you’re already listed, either take the next step and ‘claim’ your listing on each site – taking care to fill out each profile completely – or enter ALL your profile information ONE time using our new local business listing service. Choose the latter and you’ll be added to over 350 local directories AND we’ll help you claim your listing on Google, Yahoo, Bing, and Yelp. How’s that for a time-saver? See our Local Business Listing page for details.

Why Can’t I Find You Online?

Jun 22nd, 2010
by Shari Voigt.
4 comments

I found your ad in the coupon mailer. How come I can’t find you online?

If you’re spending money on advertising, but don’t have a working website, you’re putting the cart before the horse.

You probably wouldn’t invite 100 of your closest friends to a party at your house before you built the house, right? How about those you would consider to be prime prospects for your services – would you invite them to an open house before you had a location for them to visit?

Yet that’s exactly what your doing if you’re advertising before building your home base – your website. You’re spending money on the party supplies. You’re inviting the guests. Except these guests don’t really know you … they’re wary of accepting the invitation. They Google you to learn more about you – and you’re nowhere to be found.

Link Building Tips: Is Your Business on Bing?

Feb 18th, 2010
by Shari Voigt.
18 comments

Without a doubt, Google is synonymous with search. If you want to find anything online, you Google it, right? Yes, they’re the biggest game in town, but they’re not the only one.

Microsoft’s Bing, which has branded itself as a “decision engine” has been nipping at Google’s heels for quite some time now. When you bring a PC home from the store, Internet Explorer is the default browser and Bing is the default search engine. If your market is less than tech-savvy, this is especially relevant. They’ll stay put, and use what’s already installed and accessible.

If you rely on foot traffic for business, don’t overlook the importance of being found in local listings web-enabled phones, as well as through local search via the conventional office computer. Local search is one area where Bing excels.

More Goodies from Google LBC

Jan 26th, 2010
by Shari Voigt.
3 comments

Have you checked your listing on Google Local Business Center (LBC) lately?

Just this month Google added a new feature to their Local Business Center. Now you can post short snippets of information directly to your LBC listing as frequently as you like. Wouldn’t that be a handy way to keep your listing fresh and updated with the latest information?

Sometimes a picture is worth a thousand words, and that’s definitely the case with today’s article. It’s short on words, with plenty of screen shots.

Add a Coupon to Your Google Business Listing

Sep 22nd, 2009
by Shari Voigt.
7 comments

Did you know that you can feature a coupon in your Google Local Maps listing? Now that’s a less than 30-minute task, if I’ve ever heard one! Apparently Google’s coupon feature is a well-kept secret … or at least you’d think so. After three different searches through Google Maps, I only found one business making [...]

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