Jun 22nd, 2010
by Shari Voigt.
I found your ad in the coupon mailer. How come I can’t find you online?
If you’re spending money on advertising, but don’t have a working website, you’re putting the cart before the horse.
You probably wouldn’t invite 100 of your closest friends to a party at your house before you built the house, right? How about those you would consider to be prime prospects for your services – would you invite them to an open house before you had a location for them to visit?
Yet that’s exactly what your doing if you’re advertising before building your home base – your website. You’re spending money on the party supplies. You’re inviting the guests. Except these guests don’t really know you … they’re wary of accepting the invitation. They Google you to learn more about you – and you’re nowhere to be found.
Oct 13th, 2009
by Shari Voigt.
Insanity: doing the same thing over and over again and expecting different results.” ~Albert Einstein
Productivity, efficiency, and small business marketing go hand-in-hand. As small business owners, we simply don’t have time to waste. I don’t know about you, but I’m the business owner, the bookkeeper, the project manager, the marketing director, the maintenance department, and [...]
Sep 4th, 2009
by Shari Voigt.
I promised 30-minute, actionable, small business marketing tips … and here’s the first one. It applies whether you’re a new business owner or you’ve been in business for a long time. In fact, existing businesses would benefit greatly from revisiting this question on a regular basis.
Have you defined your business? In other words:
Who are you?
What [...]
