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business marketing tips

Make Your Website Work FOR You

Aug 4th, 2011
by Shari Voigt.
1 comment

This was originally posted in December 2006. I went back over it and realized you could really benefit from this information and several others on the same topic. I think you’ll enjoy my revisions of those earlier posts, and wanted to share them with you in my latest series, starting today. Let me know how this perspective influences the way you look at your business website!

Effective Results-Driven Web Sites

Is your website producing leads or sales? As many as you’d like? Or is it a monthly expense with little to nothing to show for itself?

Effective online marketing isn’t mysterious. If your website isn’t performing as needed, there’s a reason for it. Let’s look at some common reasons that websites perform poorly. We’ll break this down over several posts, one reason at a time.

Why Can’t I Find You Online?

Jun 22nd, 2010
by Shari Voigt.
4 comments

I found your ad in the coupon mailer. How come I can’t find you online?

If you’re spending money on advertising, but don’t have a working website, you’re putting the cart before the horse.

You probably wouldn’t invite 100 of your closest friends to a party at your house before you built the house, right? How about those you would consider to be prime prospects for your services – would you invite them to an open house before you had a location for them to visit?

Yet that’s exactly what your doing if you’re advertising before building your home base – your website. You’re spending money on the party supplies. You’re inviting the guests. Except these guests don’t really know you … they’re wary of accepting the invitation. They Google you to learn more about you – and you’re nowhere to be found.

Productivity, Efficiency and Small Business Marketing

Oct 13th, 2009
by Shari Voigt.
8 comments

Insanity: doing the same thing over and over again and expecting different results.” ~Albert Einstein Productivity, efficiency, and small business marketing go hand-in-hand. As small business owners, we simply don’t have time to waste. I don’t know about you, but I’m the business owner, the bookkeeper, the project manager, the marketing director, the maintenance department, [...]

Developing Your Sales Message: Who Are You?

Sep 4th, 2009
by Shari Voigt.
4 comments

I promised 30-minute, actionable, small business marketing tips … and here’s the first one. It applies whether you’re a new business owner or you’ve been in business for a long time. In fact, existing businesses would benefit greatly from revisiting this question on a regular basis. Have you defined your business? In other words: Who [...]

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