It’s a heated debate. Are creative services, such as copywriting or graphic art, a talent or a commodity? On the one hand, business writing is a staple and can be purchased, like milk, through various locations. On the other hand, the talent behind a creative’s work must still support an income where time and talent are factors and the more developed the skill, the more valuable the time. You could look at it like a set designer or musician; the skill set is not simply learned academically, but also through mentoring and environment, as well as talent and popularity.
Copywriting
3 Steps to Learn Almost Any Business Task
Today’s post is by Gerald Voigt, my husband and business partner. He blogs regularly about business and marketing at Zero To Sixty Marketing and covers scale modeling at Hawkeye’s Squawkbox. We all learn differently, but one thing we all have in common is the ability to learn by rote – that is, through repetition. Practice [...]
Does Your Business Have a Local Google Listing?
Whether brick and mortar or home-based, every business needs a presence in Google’s local search results. This is a change of opinion for me because until recently I couldn’t see the sense in identifying a post office box address on Google Maps. But as I’ve researched keyword phrases for my clients and learned more about [...]
How to Create a Product Sell Sheet
Product sell sheets bridge the gap between what you’ve told your prospect about your new product or service and what they’ll remember. Usually offered at trade shows, face-to-face meetings, as part of a media kit, or included in mailings, these letter-sized gems can really pack a punch. Or they can bore the socks off your [...]
