How long has it been since you looked closely at your logo, business cards, Web site, brochures and other marketing collateral? Are you keeping them because you can’t afford to change them? Are you keeping them because you don’t want to do it all over again? Are you keeping them just … because?
Look, if your brand identity is still working for you, and you like it, this topic might not interest you much.
On the other hand, if it’s no longer working for you, it might be time to find a better way to introduce yourself to your potential customer.
