Ordinary people, businesses and marketers use Twitter and Facebook for very diverse purposes. Some view these social networks as pure conversation portals, others as merely another sales channel, but neither extreme will be effective for the small business owner. For business purposes, online social networking’s closest kin is the local business networking event. It’s an [...]
Social Media Is Like Fitness Training
I was working out this morning when it occurred to me that for the first time this year, I can start to see all my effort paying off. I’ve always worked out, but its becoming increasingly more difficult to repair after the holidays! Social media marketing is much like that, believe it or not. When [...]
Are You On Facebook?
You’ve probably heard – Facebook isn’t just for college students anymore. No, the once exclusive domain of the college crowd has been adopted by parents, grandparents, aunts, uncles, and increasingly by business owners. 28% of small business owners have registered with at least one social networking site, according to a 2008 Warrillow & Co. survey. [...]
