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Google Local Search

Why Can’t I Find You Online?

Jun 22nd, 2010
by Shari Voigt.
4 comments

I found your ad in the coupon mailer. How come I can’t find you online?

If you’re spending money on advertising, but don’t have a working website, you’re putting the cart before the horse.

You probably wouldn’t invite 100 of your closest friends to a party at your house before you built the house, right? How about those you would consider to be prime prospects for your services – would you invite them to an open house before you had a location for them to visit?

Yet that’s exactly what your doing if you’re advertising before building your home base – your website. You’re spending money on the party supplies. You’re inviting the guests. Except these guests don’t really know you … they’re wary of accepting the invitation. They Google you to learn more about you – and you’re nowhere to be found.

More Goodies from Google LBC

Jan 26th, 2010
by Shari Voigt.
3 comments

Have you checked your listing on Google Local Business Center (LBC) lately?

Just this month Google added a new feature to their Local Business Center. Now you can post short snippets of information directly to your LBC listing as frequently as you like. Wouldn’t that be a handy way to keep your listing fresh and updated with the latest information?

Sometimes a picture is worth a thousand words, and that’s definitely the case with today’s article. It’s short on words, with plenty of screen shots.

Unstick Your Marketing – Add Ideas, Then Mix It Up!

Oct 15th, 2009
by Shari Voigt.
6 comments

It’s easy to lock-in to one form of marketing and figure you’re doing all you can. Admittedly, we’re guilty of this ourselves. So as we’ve all said (or at least thought) to our kids, “do as I said, but not as I did.” Yes, I know that’s normally expressed in the present tense, but we [...]

Does Your Business Have a Local Google Listing?

Mar 18th, 2008
by Shari Voigt.
4 comments

Whether brick and mortar or home-based, every business needs a presence in Google’s local search results. This is a change of opinion for me because until recently I couldn’t see the sense in identifying a post office box address on Google Maps. But as I’ve researched keyword phrases for my clients and learned more about [...]

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