Jun 22nd, 2010
by Shari Voigt.
I found your ad in the coupon mailer. How come I can’t find you online?
If you’re spending money on advertising, but don’t have a working website, you’re putting the cart before the horse.
You probably wouldn’t invite 100 of your closest friends to a party at your house before you built the house, right? How about those you would consider to be prime prospects for your services – would you invite them to an open house before you had a location for them to visit?
Yet that’s exactly what your doing if you’re advertising before building your home base – your website. You’re spending money on the party supplies. You’re inviting the guests. Except these guests don’t really know you … they’re wary of accepting the invitation. They Google you to learn more about you – and you’re nowhere to be found.
Jan 26th, 2010
by Shari Voigt.
Have you checked your listing on Google Local Business Center (LBC) lately?
Just this month Google added a new feature to their Local Business Center. Now you can post short snippets of information directly to your LBC listing as frequently as you like. Wouldn’t that be a handy way to keep your listing fresh and updated with the latest information?
Sometimes a picture is worth a thousand words, and that’s definitely the case with today’s article. It’s short on words, with plenty of screen shots.
Sep 22nd, 2009
by Shari Voigt.
Did you know that you can feature a coupon in your Google Local Maps listing? Now that’s a less than 30-minute task, if I’ve ever heard one!
Apparently Google’s coupon feature is a well-kept secret … or at least you’d think so. After three different searches through Google Maps, I only found one business making use [...]
