It’s a heated debate. Are creative services, such as copywriting or graphic art, a talent or a commodity? On the one hand, business writing is a staple and can be purchased, like milk, through various locations. On the other hand, the talent behind a creative’s work must still support an income where time and talent are factors and the more developed the skill, the more valuable the time. You could look at it like a set designer or musician; the skill set is not simply learned academically, but also through mentoring and environment, as well as talent and popularity.
graphic design
What Does Your Brand Identity Say About You?
How long has it been since you looked closely at your logo, business cards, Web site, brochures and other marketing collateral? Are you keeping them because you can’t afford to change them? Are you keeping them because you don’t want to do it all over again? Are you keeping them just … because?
Look, if your brand identity is still working for you, and you like it, this topic might not interest you much.
On the other hand, if it’s no longer working for you, it might be time to find a better way to introduce yourself to your potential customer.
How to Create a Product Sell Sheet
Product sell sheets bridge the gap between what you’ve told your prospect about your new product or service and what they’ll remember. Usually offered at trade shows, face-to-face meetings, as part of a media kit, or included in mailings, these letter-sized gems can really pack a punch. Or they can bore the socks off your [...]
Collaborating to Add Value
I’d like to introduce you to three people who are helping my business grow this year. Why would that matter to you? Because individually or as a team, we’re ready to help your business grow too! Cindy Reffke, Quest Marketing, Inc Quest Marketing offers high-level business-to-business lead generation and qualification, market research and inside [...]
