SEO is part of a sound marketing strategy, but not an end in itself. We shortchange ourselves if we fail to look beyond search engine rankings. More Web site traffic, top-10 search engine rankings, or more sales / leads … which of these is your goal? You may think that top-10 ranking will bring you [...]
holistic marketing
Holistic Small Business Marketing
An elderly relative was diagnosed with diabetes after enduring an astounding battery of tests and inaccurate diagnosis by three different specialists. After recounting her misadventure, she said “No one ever even tested me for diabetes. A General Practitioner would have figured it out on the first visit.” Her nephew who had first-hand experience, but no [...]
