It’s easy to lock-in to one form of marketing and figure you’re doing all you can. Admittedly, we’re guilty of this ourselves. So as we’ve all said (or at least thought) to our kids, “do as I said, but not as I did.” Yes, I know that’s normally expressed in the present tense, but we [...]
Posts Tagged ‘how-to’
The Technical Side of a Web Site – Your Domain
Several times this past year, I’ve run up against domain issues on behalf of my small business customers. I’ve learned that not everyone who has a Web site understands the basics, and that what you don’t know CAN hurt you.
Simply put, you need to be aware of mistakes that can inadvertently cause you to lose [...]
Del.icio.us as a PR Tool
I’ve saved the best for last in this short series on the social bookmarking site del.icio.us. We’ve talked about adding relevant tags to each bookmark, and about adding commentary for yourself and others in the notes section, and even about pulling RSS feeds from your del.icio.us bookmarks to your web site.
Now, what if in addition [...]
What can you find on del.icio.us?
What can you find on del.icio.us? Anything from reference materials on nearly any topic, to hotel and restaurant recommendations for business travelers, to local business web sites for the plumber, hair salon and the appliance repairman.
I use del.icio.us to keep track of web pages about copywriting, search engine optimization resources, and web site development, to [...]
How to Create a Product Sell Sheet
Product sell sheets bridge the gap between what you’ve told your prospect about your new product or service and what they’ll remember. Usually offered at trade shows, face-to-face meetings, as part of a media kit, or included in mailings, these letter-sized gems can really pack a punch. Or they can bore the socks off your [...]
