Mar 12th, 2008
by Shari Voigt.
One of Seth Godin’s most recent books is Unleashing the Idea Virus. It’s a practical guide to breaking out of the rut of time-wasting, money-wasting Interruption Marketing. In a nutshell, he shows how to encourage the spread of an idea from customer to customer, like a virus. This time of year with flu season reaching [...]
Mar 11th, 2008
by Shari Voigt.
Marketing messages bombard our eyes and ears at least 245 times per day, according to The Advertising Media Internet Center Website. It’s exposure overload and many of us just tune out. If you want to reach me with a TV ad, that ad had better stand out and grab my attention amidst all of its [...]