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keyword research

Make Your Website Work For You – Part 2

Your website should be significant to search engines. Do you know why that matters?

At least 80% of all new traffic is the result of a search on Google, Yahoo, Bing, or one of the lesser known search engines. People type in what they’re looking for, and you want those words connected to your website.

Where you rank on the search engine results page (SERP) depends on multiple factors. There are on-site things to consider, as well as off-site. Today’s post deals only with some of the on-site factors.

In this second post of our effective websites series, we’ll continue to look at some common reasons that websites perform poorly, and show you what to do about it.

Is Your Website Invisible?

Every so often, it’s important to take a cold, hard look at your website and your online marketing efforts. Are they taking you where you want to go? A website can make you money – as in producing leads and sales for your small business, or it can simply be a drain on your marketing budget.

Your first tip of the new year: Is your website visible to your market online? How would you know?

What is Your Web Site Visitor Looking For?

Are you giving your Web site visitors what they’re really looking for or simply advertising to a vast marketplace, figuring it’s a numbers game and hoping someone will notice? Are web users looking for entertainment, information, and/or ready to purchase? Two recent studies found that the average web user is goal-oriented, interested in finding information [...]

What is the Big Deal About Keyword Research?

Keyword research is a form of marketing research, with the goal of learning what terms your prospects use to find your product, service or small business online. But that’s just the beginning. Keyword research will also show you the amount of competition for each keyword you’re targeting. Your keyword research goal is to find the [...]

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