Feb 18th, 2010
by Shari Voigt.
Without a doubt, Google is synonymous with search. If you want to find anything online, you Google it, right? Yes, they’re the biggest game in town, but they’re not the only one.
Microsoft’s Bing, which has branded itself as a “decision engine” has been nipping at Google’s heels for quite some time now. When you bring a PC home from the store, Internet Explorer is the default browser and Bing is the default search engine. If your market is less than tech-savvy, this is especially relevant. They’ll stay put, and use what’s already installed and accessible.
If you rely on foot traffic for business, don’t overlook the importance of being found in local listings web-enabled phones, as well as through local search via the conventional office computer. Local search is one area where Bing excels.
Jan 26th, 2010
by Shari Voigt.
Have you checked your listing on Google Local Business Center (LBC) lately?
Just this month Google added a new feature to their Local Business Center. Now you can post short snippets of information directly to your LBC listing as frequently as you like. Wouldn’t that be a handy way to keep your listing fresh and updated with the latest information?
Sometimes a picture is worth a thousand words, and that’s definitely the case with today’s article. It’s short on words, with plenty of screen shots.
Apr 10th, 2008
by Shari Voigt.
I received a direct mail piece today that left me scratching my head. It’s an oversized, folded, full-color postcard for a company that I’ve never heard of.
The address panel says, “Congratulations, Shari – You’re a preferred quilter!” So far – so good. They got my name right. I’m a wannabe quilter. But who’s sending this [...]
