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Local Search

… And Gosh Darn it, People Like Me

Mar 5th, 2010
by Susan Hamilton.
6 comments

Did Stuart Smalley Have the Right Idea?

“I’m smart enough, I’m strong enough, and gosh darn it … people like me!” ~ Stuart Smalley played by Al Franken on Saturday Night Live

Maybe it dates me, but the old Saturday Night Live skits were pretty funny. My little sister makes fun of my positive attitude with this quote all the time. I know it was a skit that mocked people’s addiction to 12 Step classes, but is it possible he actually had the right idea? Do you psych yourself up in the morning with positive affirmations in the bathroom mirror? Do you talk yourself up in the car on the way to a sale? I have definitely told my discouraged teenagers to take some time to encourage themselves before they face a difficult time. It’s really not bad advice. Even in business, we need to be keenly aware of what is going well.

Link Building Tips: Is Your Business on Bing?

Feb 18th, 2010
by Shari Voigt.
17 comments

Without a doubt, Google is synonymous with search. If you want to find anything online, you Google it, right? Yes, they’re the biggest game in town, but they’re not the only one.

Microsoft’s Bing, which has branded itself as a “decision engine” has been nipping at Google’s heels for quite some time now. When you bring a PC home from the store, Internet Explorer is the default browser and Bing is the default search engine. If your market is less than tech-savvy, this is especially relevant. They’ll stay put, and use what’s already installed and accessible.

If you rely on foot traffic for business, don’t overlook the importance of being found in local listings web-enabled phones, as well as through local search via the conventional office computer. Local search is one area where Bing excels.

Web Site Key To Marketing Your Small Business

Jul 22nd, 2008
by Shari Voigt.
No comments yet

If you’ve ever wondered just how important the Internet is to the overall marketing strategy for your local small business, wonder no longer. Is the Internet a transactions platform or a marketing platform that drives local transactions? Read more in today’s post on the Local Wisconsin SEM Blog.

Del.icio.us as a PR Tool

Feb 18th, 2008
by Shari Voigt.
1 comment

I’ve saved the best for last in this short series on the social bookmarking site del.icio.us. We’ve talked about adding relevant tags to each bookmark, and about adding commentary for yourself and others in the notes section, and even about pulling RSS feeds from your del.icio.us bookmarks to your web site. Now, what if in [...]

What can you find on del.icio.us?

Feb 12th, 2008
by Shari Voigt.
3 comments

What can you find on del.icio.us? Anything from reference materials on nearly any topic, to hotel and restaurant recommendations for business travelers, to local business web sites for the plumber, hair salon and the appliance repairman. I use del.icio.us to keep track of web pages about copywriting, search engine optimization resources, and web site development, [...]

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