Posts Tagged ‘marketing message’

Do you offer “quality service” or do you have a “7 Point Checklist” that shows why I should use your product or service?

Have your prices been reduced for a sale or have they been reduced by 25% for 3 days only?

“Platitudes and generalities roll off the human understanding like water from a duck. They leave no impression whatever. To say, “Best in the world,” “Lowest price in existence,” etc. are at best simply claiming the expected. But superlatives of that sort are usually damaging. They suggest looseness of expression, a tendence to exaggerate, a careless truth. They lead readers to discount all the statements that you make.” ~ Claude Hopkins, Scientific Advertising

Whether we’re talking about your overall message, the sales copy for your next ad, or the content of an email blast, the more specific your message, the more weight your message will carry. A specific message is either truth or a lie. There’s no middle ground, less opinion, more fact.