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marketing strategy

How Does Your Website Compare with Your Competitors’?

Feb 7th, 2011
by Shari Voigt.
2 comments

Who are your top competitors online? If you have a plumbing site, and you want to rank above the other plumbers in the area, it helps to have some insight into their website marketing strategy.

You can Google your competitors and take a close look at what they’re doing, but an easier, more effective method is pull this information in via Market Samurai.

Build Your Email List – Kick Start Your Marketing

Jan 5th, 2010
by Shari Voigt.
5 comments

I love the beginning of a new year. It’s just a date on the calendar, but there’s something about January 1 that says “fresh” and “new.” I go into planning mode and figure out more stuff in two weeks than in the previous six months. This first post of the year is a natural time [...]

Holiday Campaign Ideas

Sep 29th, 2009
by Susan Hamilton.
8 comments

Let’s just give this some thought, you’re not absolutely too late, and if you start something now you can perfect it next year. You’ve got to start somewhere, so let’s brainstorm.

SEO Only One Part of a Strong Marketing Strategy

Feb 14th, 2009
by Shari Voigt.
5 comments

SEO is part of a sound marketing strategy, but not an end in itself. We shortchange ourselves if we fail to look beyond search engine rankings. More Web site traffic, top-10 search engine rankings, or more sales / leads … which of these is your goal? You may think that top-10 ranking will bring you [...]

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