Jun 11th, 2010
by Susan Hamilton.
How long has it been since you looked closely at your logo, business cards, Web site, brochures and other marketing collateral? Are you keeping them because you can’t afford to change them? Are you keeping them because you don’t want to do it all over again? Are you keeping them just … because?
Look, if your brand identity is still working for you, and you like it, this topic might not interest you much.
On the other hand, if it’s no longer working for you, it might be time to find a better way to introduce yourself to your potential customer.
Oct 15th, 2009
by Shari Voigt.
It’s easy to lock-in to one form of marketing and figure you’re doing all you can. Admittedly, we’re guilty of this ourselves. So as we’ve all said (or at least thought) to our kids, “do as I said, but not as I did.” Yes, I know that’s normally expressed in the present tense, but we [...]
Sep 29th, 2009
by Susan Hamilton.
Let’s just give this some thought, you’re not absolutely too late, and if you start something now you can perfect it next year. You’ve got to start somewhere, so let’s brainstorm.
Sep 25th, 2009
by Susan Hamilton.
It’s that time again. If your holiday campaign was planned and ready to launch in July, good for you! If you’re just now getting around to it, have no fear. This 30-minute idea generator should help you get your head around it before the end of the day so you can implement it soon.
