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Marketing

The Case for Monitoring Your Brand Online

Mar 9th, 2011
by Shari Voigt.
7 comments

Whether or not you’ve ever listed your business online, there’s a good chance it’s already listed in the major online directories. Did you know that many of those directories allow and encourage reviews, even on your unclaimed listings?

If you’ve never done so, NOW might be a good time to head on over to places.google.com, yelp.com, yahoo.com and bing.com to see whether or not your business is already listed and collecting reviews.

If you’re already listed, either take the next step and ‘claim’ your listing on each site – taking care to fill out each profile completely – or enter ALL your profile information ONE time using our new local business listing service. Choose the latter and you’ll be added to over 350 local directories AND we’ll help you claim your listing on Google, Yahoo, Bing, and Yelp. How’s that for a time-saver? See our Local Business Listing page for details.

What Does Your Brand Identity Say About You?

Jun 11th, 2010
by Susan Hamilton.
1 comment

How long has it been since you looked closely at your logo, business cards, Web site, brochures and other marketing collateral? Are you keeping them because you can’t afford to change them? Are you keeping them because you don’t want to do it all over again? Are you keeping them just … because?

Look, if your brand identity is still working for you, and you like it, this topic might not interest you much.

On the other hand, if it’s no longer working for you, it might be time to find a better way to introduce yourself to your potential customer.

Unstick Your Marketing – Add Ideas, Then Mix It Up!

Oct 15th, 2009
by Shari Voigt.
6 comments

It’s easy to lock-in to one form of marketing and figure you’re doing all you can. Admittedly, we’re guilty of this ourselves. So as we’ve all said (or at least thought) to our kids, “do as I said, but not as I did.” Yes, I know that’s normally expressed in the present tense, but we [...]

Holiday Campaign Ideas

Sep 29th, 2009
by Susan Hamilton.
8 comments

Let’s just give this some thought, you’re not absolutely too late, and if you start something now you can perfect it next year. You’ve got to start somewhere, so let’s brainstorm.

What’s Your Holiday Offer?

Sep 25th, 2009
by Susan Hamilton.
5 comments

It’s that time again. If your holiday campaign was planned and ready to launch in July, good for you! If you’re just now getting around to it, have no fear. This 30-minute idea generator should help you get your head around it before the end of the day so you can implement it soon.

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