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perception

A Creative’s Controversy: Talent vs. Commodity

It’s a heated debate. Are creative services, such as copywriting or graphic art, a talent or a commodity? On the one hand, business writing is a staple and can be purchased, like milk, through various locations. On the other hand, the talent behind a creative’s work must still support an income where time and talent are factors and the more developed the skill, the more valuable the time. You could look at it like a set designer or musician; the skill set is not simply learned academically, but also through mentoring and environment, as well as talent and popularity.

What’s holding you back?

It’s nearly Spring in Wisconsin. After a long, cold winter with record breaking snowfall, it feels so good to get outdoors without bundling up head-to-toe! Oh, who am I kidding? Skip the bundling up part … I hibernate when it’s bone-chilling cold. The very thought of stepping outside when it’s below 20 degrees makes me [...]

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