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Is Social Media Marketing Just a Buzzword?

Your customers aren’t the only ones making use of social networking sites like Facebook, LinkedIn or MySpace. The article “Journalists + Facebook = Scoops” on Scientific American asks the question, “Should journalists be hanging out on Facebook?” Let’s skip the “should they be there” question and consider the FACT that journalists are already there. Does [...]

The Art of Asking “So What”

So you’ve finished the press release, the article, or the web copy … now what? Step back, let it sit overnight or maybe a day or two. Then take it back out, read it with fresh eyes, and ask yourself, “so what?” Does it pass the test? It’s extraordinarily easy to write, but miss the [...]

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