Marketing success tips for small businesses
When one of my clients complains that business is down, my first advice has been to get busy on Facebook and Twitter.
It’s not the end all answer, but it’s quick, painless, and free – a way to get your name in front of your local audience. It tends to result in posting a special offer or something that promotes the business. While there’s nothing wrong with that … other than the obvious loss of income from price discounting … we may get better results if we have a little fun with our audience.
This was originally posted in December 2006. I went back over it and realized you could really benefit from this information and several others on the same topic. I think you’ll enjoy my revisions of those earlier posts, and wanted to share them with you in my latest series, starting today. Let me know how this perspective influences the way you look at your business website!
Effective Results-Driven Web Sites
Is your website producing leads or sales? As many as you’d like? Or is it a monthly expense with little to nothing to show for itself?
Effective online marketing isn’t mysterious. If your website isn’t performing as needed, there’s a reason for it. Let’s look at some common reasons that websites perform poorly. We’ll break this down over several posts, one reason at a time.
“According to a new report by Exact Target, Twitter users are:
* 5 times more likely to post to blogs at least monthly
* 3 times more likely to post product reviews and post in an online forum
* 5 times more likely to share coupons on coupon sites
“They also are more likely to write articles for third-party sites, post videos, contribute to wiki’s and a whopping 70% are commenting on other people’s blogs.”
That would include me. As a Twitter user, I like to find interesting or educational tidbits that I can share with my readers. The statistics above are from Cynthia Boris’ article on Andy Beal’s Marketing Pilgrim, a site I follow in Google Reader. It could have just as easily come from a short post and link on Twitter. Either way, I’ll share it on Twitter and our Zero To Sixty Marketing Facebook page, and a variety of other sites. Other people do the same thing, and that’s how online content gains wings.
Have you ever pondered the life of a chipmunk? We have an active clan in our backyard and they’re fun to watch, along with the bunnies, birds and other occasional wild critters.
The chipmunk works hard and plays hard from spring through fall. It stuffs his cheeks full at one of our bird feeders, then scampers off, repeating the process again and again – filling a chamber in its underground home to feed its young ones and storing up food for the winter. Then it disappears for the winter and rests from summer’s frenetic activity.
It’s a strange balance, but balance nonetheless.
What does this have to do with small business marketing tips?
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