The customer is never wrong.
Well that may be true, but it doesn’t necessarily mean each customer is right, for you. Recently I was approached by a prospective client who was asking for assistance with marketing his business. I listened to him explain everything that he felt was wrong with all aspects relating to his business and its operations, mostly external. This lit the master caution light in my mind. Sure, there are those clients who just don’t start out running their businesses very well, and they struggle along the way. Some crash immediately after takeoff, yet some manage to get a little air, but no significant altitude.
We’ve all dealt, in one way or another, with those who have tried to fly their business by the seat of their pants – the only engine on fire, a hole in both wings and no change for the prayer phone. You can hear the crew screaming at each other and watch as passengers bail out once they’ve experienced the first few minutes of the flight. Those who make the whole trip are definitely not happy with the experience.
Do yourself a favor before making a proposal or entering into a business agreement. Do some investigation into the potential client before making a commitment.
