Are you still connected to your email subscribers? In today’s 30-minute tip, take time to check on that. If you use AWeber, it’s easy. Your email campaign isn’t just information coming from you to your subscribers, it’s also information gathering for you, if you know what you’re looking for.
Find out how long it’s been since your subscribers have opened your message. Then, find out how many read the information and went to your Web site because of it. If you separate your customers based on the last time they opened your message, you’ll get a better idea of active and inactive recipients. In the last three months, how many of your customers opened your e-newsletter? It may be time to send an inquiry to see if there is an area that can be improved, but better yet, specifically target a new campaign to your most current readers.
