It’s a heated debate. Are creative services, such as copywriting or graphic art, a talent or a commodity? On the one hand, business writing is a staple and can be purchased, like milk, through various locations. On the other hand, the talent behind a creative’s work must still support an income where time and talent are factors and the more developed the skill, the more valuable the time. You could look at it like a set designer or musician; the skill set is not simply learned academically, but also through mentoring and environment, as well as talent and popularity.
Posts Tagged ‘respect’
How Do You Treat Your Customer?
Customer satisfaction, you’ve heard of it. We stand behind “the customer is always right” to the point of ridiculous on many occasions. Whether they are a pleasant, easy-going customer or the grumpy, hard to please type, we treat them with respect because they do matter to us. We have a zillion reasons they are valuable, [...]
