Marketing success tips for small businesses
Did you know that broken links on your website can hamper your search engine optimization efforts? When Google spiders your site, the last thing you want is for that spider to end up on a ‘page not found.’
Broken links can pop up anywhere. Maybe you’ve shared a photo from Flickr on your post, then the photographer removed the picture. Maybe you’ve copied and pasted a link wrong … adding a second http://. And quite possibly you’ve received comments from sites that no longer exist.
Our link building lesson continues today with a new assignment. Last week we went out and commented on at least three relevant blogs, adding to the conversation and gaining links to our Web sites in the process. This week, we’re going to build a Squidoo lens around the keyword phrase most relevant to your Web [...]
SEO is part of a sound marketing strategy, but not an end in itself. We shortchange ourselves if we fail to look beyond search engine rankings. More Web site traffic, top-10 search engine rankings, or more sales / leads … which of these is your goal? You may think that top-10 ranking will bring you [...]
This week has flown by! Here it is, Friday already and time for another small business marketing link round-up. I’ve found that on some days, everything catches my interest and I stockpile links in my Google Notebook. Other days … not so much. This week has been about half and half, probably due to a [...]
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