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search engine rankings

Before You Buy That Domain Name

A common misconception is that having multiple domain names will increase your site’s search engine rankings. It’s not uncommon for a business to own their name as a domain, as well as several keyword-specific domain names. While that’s not a bad idea, don’t buy extra domain names with the thought that you’ll point them to your existing site for an SEO boost. It just doesn’t work that way.

Search engines index content – web pages, not domain names. …

Keeping It In Perspective: Google Caffeine

When I was young I marveled at a big, shiny world. Now that I’m older, I still marvel at a big, shiny world! It’s bigger,and shinier, and I need to stand out in this mass of flash, just like your small business does. With the introduction of Google Caffeine active Twitter users will soon be [...]

SEO Only One Part of a Strong Marketing Strategy

SEO is part of a sound marketing strategy, but not an end in itself. We shortchange ourselves if we fail to look beyond search engine rankings. More Web site traffic, top-10 search engine rankings, or more sales / leads … which of these is your goal? You may think that top-10 ranking will bring you [...]

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