Feb 18th, 2010
by Shari Voigt.
Without a doubt, Google is synonymous with search. If you want to find anything online, you Google it, right? Yes, they’re the biggest game in town, but they’re not the only one.
Microsoft’s Bing, which has branded itself as a “decision engine” has been nipping at Google’s heels for quite some time now. When you bring a PC home from the store, Internet Explorer is the default browser and Bing is the default search engine. If your market is less than tech-savvy, this is especially relevant. They’ll stay put, and use what’s already installed and accessible.
If you rely on foot traffic for business, don’t overlook the importance of being found in local listings web-enabled phones, as well as through local search via the conventional office computer. Local search is one area where Bing excels.
Jan 18th, 2008
by Shari Voigt.
This week has flown by! Here it is, Friday already and time for another small business marketing link round-up. I’ve found that on some days, everything catches my interest and I stockpile links in my Google Notebook. Other days … not so much. This week has been about half and half, probably due to a [...]
Jan 15th, 2008
by Shari Voigt.
You’ve listed your business in the local yellow page directory. You’ve probably advertised in your local paper or bulletin. But have you optimized your web site for search within your local geographical area? If your prospect searches for your type of business within your local area on Google, will he find your web site?
We’ll dive [...]
Jan 11th, 2008
by Shari Voigt.
I’m constantly on the lookout for great blogs on small business marketing, especially those that deal with online marketing tactics. My Twitter and StumbleUpon friends are a great resource for finding these, as are other bloggers whose feeds I track and read through Bloglines. This past week I began to clip and save the [...]
