Marketing success tips for small businesses
A common misconception is that having multiple domain names will increase your site’s search engine rankings. It’s not uncommon for a business to own their name as a domain, as well as several keyword-specific domain names. While that’s not a bad idea, don’t buy extra domain names with the thought that you’ll point them to your existing site for an SEO boost. It just doesn’t work that way.
Search engines index content – web pages, not domain names. …
Did you know that broken links on your website can hamper your search engine optimization efforts? When Google spiders your site, the last thing you want is for that spider to end up on a ‘page not found.’
Broken links can pop up anywhere. Maybe you’ve shared a photo from Flickr on your post, then the photographer removed the picture. Maybe you’ve copied and pasted a link wrong … adding a second http://. And quite possibly you’ve received comments from sites that no longer exist.
Without a doubt, Google is synonymous with search. If you want to find anything online, you Google it, right? Yes, they’re the biggest game in town, but they’re not the only one.
Microsoft’s Bing, which has branded itself as a “decision engine” has been nipping at Google’s heels for quite some time now. When you bring a PC home from the store, Internet Explorer is the default browser and Bing is the default search engine. If your market is less than tech-savvy, this is especially relevant. They’ll stay put, and use what’s already installed and accessible.
If you rely on foot traffic for business, don’t overlook the importance of being found in local listings web-enabled phones, as well as through local search via the conventional office computer. Local search is one area where Bing excels.
This week has flown by! Here it is, Friday already and time for another small business marketing link round-up. I’ve found that on some days, everything catches my interest and I stockpile links in my Google Notebook. Other days … not so much. This week has been about half and half, probably due to a [...]
You’ve listed your business in the local yellow page directory. You’ve probably advertised in your local paper or bulletin. But have you optimized your web site for search within your local geographical area? If your prospect searches for your type of business within your local area on Google, will he find your web site? We’ll [...]
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