It’s that time again. If your holiday campaign was planned and ready to launch in July, good for you! If you’re just now getting around to it, have no fear. This 30-minute idea generator should help you get your head around it before the end of the day so you can implement it soon.
small business marketing
Small Business Marketing: Partner for Profit
Our last post talked about defining your business. Now I want you to take another 30 minutes to think about other businesses complimentary to yours. What’s a complimentary business? One that serves your target market, but doesn’t compete with you. Let’s pick on plumbing contractors for a minute. A complimentary business might be an HVAC [...]
What is Your Unique Marketing Strategy?
Internet marketing may be the most talked about game in town, but is it the only game? Not hardly. We get so wrapped up in talking about the latest online strategy, that sometimes we forget that not everyone is tied to their computer. Small Business Marketing is Not One-Size-Fits-All For instance, while I do believe [...]
Why Pick Home-Based Service Businesses Over Larger Companies?
Today’s article is the first of many by my associate and sister, Susan Hamilton. As a copywriter from the Dallas, Texas area, she has a passion for helping the home-based business owner succeed in today’s economic climate. Often home-based businesses in the service industry mistakenly assume they’re competing with larger companies, and neglect marketing to [...]
