Jul 13th, 2010
by Shari Voigt.
Have you ever pondered the life of a chipmunk? We have an active clan in our backyard and they’re fun to watch, along with the bunnies, birds and other occasional wild critters.
The chipmunk works hard and plays hard from spring through fall. It stuffs his cheeks full at one of our bird feeders, then scampers off, repeating the process again and again – filling a chamber in its underground home to feed its young ones and storing up food for the winter. Then it disappears for the winter and rests from summer’s frenetic activity.
It’s a strange balance, but balance nonetheless.
What does this have to do with small business marketing tips?
Jan 12th, 2010
by Shari Voigt.
One theme you may have noticed throughout this blog is that we place a high value on continually being in learning mode. We practice this by subscribing to and reading worthwhile publications, both online and off, by investing in marketing and business books that form a solid reference library, and of course, by the experience of trying and testing new ideas.
Today’s 30-minute tip is to invest in your business growth by scheduling time to learn. Don’t just leave it to chance. Add it to your daily or at least your weekly schedule and treat it like you would an important appointment with a customer. Make the time for it.
Here are three free marketing magazines that we recommend and that regularly arrive in our mailbox. One deals exclusively with running a website, another with selling products online, and the third with all forms of direct response marketing.
Oct 1st, 2009
by Shari Voigt.
The single most useful companion to any business owner has to be a business journal. I’m not talking about The Business Journal, although that’s bound to be useful too … but a simple, bound notebook where you record ideas and things you want to implement in your business.
Jul 21st, 2008
by Shari Voigt.
What is the biggest challenge your small business is facing? For some, it’s imagination – the ability to think “outside the box.” For others, it’s growth – minimizing the “overwhelm” during the transition from independent professional to having a scalable business model. Maybe your challenge is diversification – needing a more diversified product or service [...]
