Marketing success tips for small businesses
When one of my clients complains that business is down, my first advice has been to get busy on Facebook and Twitter.
It’s not the end all answer, but it’s quick, painless, and free – a way to get your name in front of your local audience. It tends to result in posting a special offer or something that promotes the business. While there’s nothing wrong with that … other than the obvious loss of income from price discounting … we may get better results if we have a little fun with our audience.
Two years ago, I wrote several posts about using Delicious.com for social bookmarking. Those posts are no less relevant today than when they were written in 2008. I still use Delicious.com as my bookmark manager because it allows me to keep one set of bookmarks that can be easily accessed from any computer and I still find the social aspect of it to be highly beneficial.
In effect, it’s a human-edited search engine, only returning results that others have found useful. But sometime between then and now, Delicious.com improved its service. Now it also allows me to send bookmarks with my comments to others within my network, to anyone via email, or broadcast them through Twitter. This enhancement saves me time because many of my bookmarks are meant to be shared.
Ordinary people, businesses and marketers use Twitter and Facebook for very diverse purposes. Some view these social networks as pure conversation portals, others as merely another sales channel, but neither extreme will be effective for the small business owner. For business purposes, online social networking’s closest kin is the local business networking event. It’s an [...]
I was working out this morning when it occurred to me that for the first time this year, I can start to see all my effort paying off. I’ve always worked out, but its becoming increasingly more difficult to repair after the holidays! Social media marketing is much like that, believe it or not. When [...]
Today’s post is by Gerald Voigt, my husband and business partner. He blogs regularly about business and marketing at Zero To Sixty Marketing and covers scale modeling at Hawkeye’s Squawkbox. We all learn differently, but one thing we all have in common is the ability to learn by rote – that is, through repetition. Practice [...]
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