Does social media “work” for small business marketing? What’s the potential ROI of learning about and participating in social media? Small business owners are notoriously busy with the day-to-day aspects of running a business. If social media is just the latest fad, why bother? But, if social media opens a door to new markets, if [...]
social media
Marketing Communication vs Conversation
Traditional marketing methods push marketing messages to the consumer. For example, take the roadside billboard as an example of traditional push advertising. In the Fox Valley area of Wisconsin, they’re everywhere. Many, myself included, consider these billboards an eyesore, not because they’re ugly or offensive, but because too many of them block the view of [...]
Event Marketing with Social Media
I’m involved in the marketing team for Paperfest, a four-day community event held every July in Kimberly, Wisconsin. Last year’s promotional efforts for this event included a well-organized and maintained web site, flyer distribution, billboards, lots of smaller signs, and local media coverage. This year we’re adding social media elements to the mix, such as [...]
New Feature: Small Business Marketing Links
I’m constantly on the lookout for great blogs on small business marketing, especially those that deal with online marketing tactics. My Twitter and StumbleUpon friends are a great resource for finding these, as are other bloggers whose feeds I track and read through Bloglines. This past week I began to clip and save the URL [...]
Drive traffic to your web site with Stumble Upon
Have you heard about Stumble Upon? If not, I’ll warn you upfront that it’s addictive. What is Stumble Upon? Stumble Upon is a social media web site that allows its users to easily share and recommend web sites. “Stumblers” tag specific personal or professional interests and then “channel surf” the web via user-generated tags. Users [...]
