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Is Your Website Invisible?

Jan 24th, 2011
by Shari Voigt.
1 comment

Every so often, it’s important to take a cold, hard look at your website and your online marketing efforts. Are they taking you where you want to go? A website can make you money – as in producing leads and sales for your small business, or it can simply be a drain on your marketing budget.

Your first tip of the new year: Is your website visible to your market online? How would you know?

Where Should I Advertise My Business?

Jan 19th, 2010
by Shari Voigt.
2 comments

We talk a lot about online advertising here, but conventional, print advertising is still the life blood of many brick and mortar small businesses. Some of you are reaping the results of well-written, well-placed advertising. Others are frustrated by a lack of results.

My question to you today: Are you paying enough attention to saying the right thing to the right people? If not, the wrong people are hearing your message, meaning nothing you could say to them would induce them to buy. Even if the right people (your target audience) hear your message, if it’s the wrong message for them, it’s of no value to you.

Be sure to click through to read the rest of this article and today’s 30-minute challenge!

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