Local businesses should definitely be taking advantage of what Twitter offers. So many local social networks are coming out of the woodwork – you may wonder if you really need all of that to stay current. You don’t. If you aren’t familiar with social media marketing, many local social sites can be trivial and useless. Twitter, however, has everything you need while managing to stay free of the nonsense you don’t.
Sign up for a Twitter account, but don’t plan on using it at twitter.com very often. The basic Twitter website lacks ease of use and the functionality that make it a worthwhile platform for local business. Instead, download Tweetdeck or sign up for Hootsuite to manage your interactions. If you’re using the Chrome browser from Google, you might also give the Chromed Bird extension a whirl.
