“According to a new report by Exact Target, Twitter users are:
* 5 times more likely to post to blogs at least monthly
* 3 times more likely to post product reviews and post in an online forum
* 5 times more likely to share coupons on coupon sites
“They also are more likely to write articles for third-party sites, post videos, contribute to wiki’s and a whopping 70% are commenting on other people’s blogs.”
That would include me. As a Twitter user, I like to find interesting or educational tidbits that I can share with my readers. The statistics above are from Cynthia Boris’ article on Andy Beal’s Marketing Pilgrim, a site I follow in Google Reader. It could have just as easily come from a short post and link on Twitter. Either way, I’ll share it on Twitter and our Zero To Sixty Marketing Facebook page, and a variety of other sites. Other people do the same thing, and that’s how online content gains wings.
