website marketing

I’m posting far too seldom to this blog, and feeling very guilty for neglecting you – our readers. I haven’t dropped off the face of the earth, but as when this has happened before, have had my nose to the grindstone finishing up client projects. Maybe you’d like to see what the team and I have been up to?

The screenshot to the left shows a category page for a shopping cart, recently completed for DRAW Decal. It was a challenging project with several false starts as we first had to learn what wasn’t going to work. We nearly went with ZenCart, but settled on CS Cart for ease of use. Criteria for cart selection included the ability to add products and images as a mass upload via spreadsheet, ease of use for administrators and customers, and it needed to be a self-hosted solution. The final cart included over 1,000 products, each cross-referenced into at least four categories. It features built-in mailing list and newsletter creation capabilities. Our client received his first two orders on the evening the cart went live, and quickly wrote to tell me ‘this works slick!’ …