It’s a heated debate. Are creative services, such as copywriting or graphic art, a talent or a commodity? On the one hand, business writing is a staple and can be purchased, like milk, through various locations. On the other hand, the talent behind a creative’s work must still support an income where time and talent are factors and the more developed the skill, the more valuable the time. You could look at it like a set designer or musician; the skill set is not simply learned academically, but also through mentoring and environment, as well as talent and popularity.
Posts Tagged ‘writing’
Blogging, Creativity and Burnout
You know, I’ve read again and again that unless you’re blogging for money, blogging isn’t your business. It’s easy to believe that. Blogging is a lot of work. Coming up with new ideas day after day, taking the time to write something intelligent, then promoting what you’ve written is time-consuming, sometimes downright impossible. Stepping back in after taking a break from blogging is even harder. Why is that?
Yet, I can show you peaks and valleys, not only in our website statistics, but also in new business arriving based on the activity of this blog. The type of new business doesn’t necessarily correlate with anything recently written, so it’s not a formula of write about x and receive y.
It may be that the commitment to writing something worthwhile is what makes the difference. Maybe it changes the way I interact with clients and prospects? Blogging does force me to be in continual learning mode and to seek new ways to share time-tested information If it’s interesting enough to write about, it’s usually useful to talk about.
Are You Keeping a Business Journal?
The single most useful companion to any business owner has to be a business journal. I’m not talking about The Business Journal, although that’s bound to be useful too … but a simple, bound notebook where you record ideas and things you want to implement in your business.
On Writing To Learn
What have you learned in the past week? What has you stumped … where you’re not quite sure what to do next? What are you wondering about? I’m a big believer in writing to learn. In fact, I’m well aware that the more I write, the more I learn.
When I look back through my journals, [...]
On Writer’s Block
Is it really writer’s block if you have an idea, but can’t seem to form the right words around it? Is it perfectionism rearing its annoying head? Whatever you name it, the effect is the same: sentence after sentence refusing to play nice together and paragraphs that just won’t flow.
Experience has taught me to just [...]
